Crescent Medical Center
Social Media Management
Print Marketing Materials
Crescent Regional Hospital (CRH), formerly known as Crescent Medical Center of Lancaster, is a Healthcare accredited organization offering patient-focused care in a family-oriented environment. Whether you are visiting for emergency care, a surgical procedure, or being admitted, the staff and physicians are dedicated to making the visit as pleasant, comfortable, and successful as possible!
Beginning to work with CRH, they wanted someone to keep them up-to-date with digital media and someone to create their print materials for their outsourced marketing team. Therefore, they first needed a social media presence and cohesive branding throughout their print materials. So, it was my duty to start with a strategy that would align with their branding and continue it throughout all their marketing materials, including social media.
Note: I was the first person to create their social media presence through Instagram and Twitter, so the followers gained was throughout an eight months, with their target market being Males and Females over the age of 40+, mainly seniors.