PB2 powdered peanut butter is a new spin on classic peanut butter. It is made by pressing most of the natural oils from roasted peanuts and grinding the nuts into a fine powder. The result is a powdered peanut product packed with flavor but contains 85% fewer calories from fat.
The goal was to advertise PB2, and the method taken was to showcase that, although it is a healthier way to eat peanut butter, we wanted to create an ad that would show "healthy doesn't always mean boring." Therefore, bright colors were used, and icons symbolized the product's fun while also taking it a step further and showing what those "fun" meals could be when you use PB2.