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Invisible Glass

Project Details

The Brief

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Invisible Glass Cleaner is an ammonia-free cleaner with fine mist spray that clings tight to glass, providing a streak-free shine with no residue, lingering aroma, and no mess. Invisible Glass is ideal for tough stains and spots that other glass cleaners can’t clean, including bug guts, salt, bird droppings, and more. 

To create an ad for Invisible Glass, I knew the target audience had to be intended for women who clean their homes and men who detail their cars. With this in mind, I wanted to create a slogan/announcement both targets would enjoy, and that’s where the “better than your ex” statement came from while suggesting the “ex” is the product they typically use to clean windows. A joke with some truth to it that would pique interest to purchase the product.

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