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THE MAD GIRLS CLUB PODCAST

Project Details

The Brief

Logo Design

Podcast Album Design

Color Palette

Font Guide

Website/Landing Page

Ads

Facebook/Twitter Banners
Background Pattern
Brand Guidelines Document

The focus of the brand is all about sisterhood, a non-judgment zone, with a twist of fun talks with your BFF. The brand needed to reflect that community feeling with a welcoming energy to show and support all different kinds of women/non-binary born in the 90s as anyone and everyone can feel that they belong here.

When thinking about your best friend’s house, and going into their room and seeing how cool it looks. The shades of pink, green, purple, and red give a fun and true y2k concept which plays really well into future merchandising and promotional products, which was important when thinking about how to develop the brand further.

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